PHOTO WORKSHOP AND CONTEST AT HSL’S LA PROMENADE
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KUCHING: Hock Seng Lee (HSL) and CameraLance will jointly hold a free posing photography workshop at HSL’s new HQ at La Promenade on October 31, 8.30am-12noon.
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The public event will begin with a one-hour photo basics talk at HSL’s level five auditorium, and proceed to Convertible House, a new showhouse inside La Promenade, for photo taking.
The workshop is aimed novices and professionals alike. Participants can bring high-tech equipment or use their cameraphones.
CameraLance’s principal Lance Vun, who has been in the industry since 2008, will conduct the workshop and is also one of the photo contest’s judges.
HSL and CameraLance have been collaborating on property promos since 2017. Most recently, Vun photographed HSL HQ’s relocation from its old Pending offices to the new 10-storey HSL Tower.
“Throughout the years, HSL staff and I have spoken about the growing importance of photography in the digital era. During the recent move, HSL’s management came to realise it wasn’t just about old and new offices, but what was just as important was staff.
“Instead of just focusing on buildings, we ended up taking lots of photos of long-serving staff in old and new offices. The photography sessions became portrait and story-telling sessions. It was really quite emotional at times,” Vun said.
Similarly, the upcoming posing photog workshop will focus on people as the subject. “Posing photography is relevant to us all. With smartphones, we are all either portrait takers or portrait subjects. With a few simple tips, we can easily take better shots, even more so if you have professional equipment.”
The photo workshop will feature two models, who themselves are a real-life couple.
HSL’s corporate affairs manager Shirley Loo said free event was the property team’s brainchild, after noticing more and more wedding shoots at La Promenade’s tree-lined boulevard.
“The property team at HSL Tower have a bird’s-eye view of La Promenade. Frequently, they’ll share photos of brides and grooms in group chats. So, we thought, why don’t we organise a photo workshop? It’s win-win.
“It will be free for participants, who in turn, will just have to upload at least five photos with the hashtag #PrecinctLuxe and tag ‘La Promenade by HSL’ as the location in their public posts,” Loo said.
Loo added the posing photography workshop was the first in a series of public events lined up at the HSL Tower including La Promenade Mall opening year-end.
Registration forms for the workshop are at hsl.com.my. CameraLance can be reached at cameralance.com.
For more info about HSL’s property sales, call +6013 836 5566.
The first hour of the workshop will make use of HSL Tower’s level 5 auditorium and then proceed to Precinct Luxe inside the gated La Promenade residences.
Model Adeline Arete Tan will be the subject of CameraLance’s Posing Photography Workshop at HSL’s La Promenade on Oct 31.