HSL hosted urban planning professionals and city officials from Guro, South Korea’s high tech district
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KUCHING (Sunday): Hock Seng Lee Construction Sdn Bhd (HSL) hosted more than 30 professionals from the Malaysia Planners’ Institute (MIPSSC) and city officials from Guro, South Korea’s high tech district at its award-winning gated and guarded La Promenade development last weekend.
The urban planners were mostly youths from the local state chapter, while the Korean delegations were here as part of a series of exchange programmes with Kuching City South Council, its sister city established in 2011.
The Malaysia planners and South Korean officials were impressed with La Promenade’s well thought out masterplanning, early implementation of priority areas and long term maintenance.
HSL’s Senior Property Development Manager, Tay Chiok Kee, who was there to welcome the MIPSSC delegates, said that La Promenade is currently one of the most talked-about property developments in Sarawak.
“La Promenade is regarded as one of the pioneers of its kind in the state and we are honoured to be selected as a model development to showcase its extensive landscaping, security features and overall masterplanning,” he said.
Located along the Kuching-Samarahan Expressway, the 200 acre French-themed high-end mixed development slated for expansion over the next 10 to 15 years has a gross development value (GDV) of RM2bil and comprises of landed residences as well as innovative components such as shopping mall, commercial centres and other amenities.
Its commercial centerpiece is the upcoming HSL Tower will include a neighbourhood mall known as La Promenade Mall. HSL Tower will house the group’s new headquarters by the end of this year and it aims to achieve the Green Building Index certification.
“The tower’s curtain wall has more than 3,700 panels of triple glazed glass which are heat resistant, enabling us to save energy. We hope that it will be the first privately-built office in Sarawak to be GBI rated, and the eighth GBI building in the state,” Tay said.
Tay added that swaths of the estate is also lushly landscaped to provide a heaven of greenery.
“La Promenade features a distinctive wide central boulevard lined with its signature Norfolk pine trees. Other planned unique features are a man-made picturesque lake covering some 2ha, linear parks throughout the project site as well as walking and jogging tracks.
“The integrated security system is also one of the key features of La Promenade. It covers a two-tier guard house, electrical fencing on external fencing for added security, perimeter surveillance cameras as well as an anti-burglar intrusion system,” Tay explained.
Last year, HSL’s La Promenade has won recognition in the industry with numerous awards such as the Malaysia Landscape Architecture awards and the SHEDA Excellence awards for its outstanding master planning and landscape design.
The South Korean delegation, led by the mayor of Guro district in Seoul, Lee Sung.
“We are very proud that the officials for both delegations have chosen La Promenade as a model development for their site visits. This is a validation of our meticulous planning, systematic development and long-term implementation. We hope the MIPSSC and Guro District delegates found the visit to be a worthy exchange of ideas,” Tay said.
For more information about La Promenade or any other HSL developments, visit hsl.com.my.

Guro mayor Lee Sung (second left, white coat), Suntech Entertainment Inc chairman Han Ki Kim (middle, dark coat) lead a delegation from the Seoul Metropolitan Government on a study tour of La Promenade in Kuching on Saturday. Answering their questions is HSL senior property development manager Tay Chiok Kee (third left).

Lau Hui Ho, master planner from Unireka Jurubina, explaining long-term maintenance systems put in place at La Promenade to youth members from the Malaysia Institute of Planners.

Youth members from the Malaysia Institute of Planners, Sarawak Chapter, with HSL senior property development manager Tay Chiok Kee (fourth right).